CITW shield
CAUGHT
In The Web
CITW headquarters
Marketplace Brand Protection

CAUGHT
IN THE WEB

Control your brand. Protect your pricing. Eliminate unauthorized sellers. Almost 15 years of marketplace expertise across Amazon, Walmart.com, and TikTok Shop — with a 100% success rate.

11,000+
Unauthorized Seller Listings Removed
Seller Removal Success Rate100%
14+Years
24/7Monitoring
2,700+ASINs Protected
ACTIVELY MONITORING
100% SUCCESS RATE

Protecting Leading CPG Brands

Nu Skin
Immunotec
Avon
DrySee
Mannatech
ASEA
Nu Skin
Immunotec
Avon
DrySee
Mannatech
ASEA
Nu Skin
Immunotec
Avon
DrySee
Mannatech
ASEA
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Amazon unauthorized seller problem
The Problem

Unauthorized Sellers Destroy Brand Value

Every day, rogue sellers and counterfeiters erode your pricing integrity, damage customer trust, and hijack your Amazon, Walmart.com, and TikTok Shop listings. Without intervention, they undercut your MAP policy, ship expired or counterfeit products, and compromise the brand reputation you've spent years building.

We Fix That

CITW is the most trusted partner in brand protection. We remove every unauthorized seller — fast and permanently — then monitor your listings 24/7 so they never come back. From compliance enforcement to full-service logistics, we give you total control over your brand's marketplace presence.

Buy Sell Model

Our wholesale purchasing program allows you to sell product to us as your exclusive platform distributor, without any fees. Receive monthly analytics reporting on sales performance, inventory movement, and marketplace trends.

  • We purchase from you at a wholesale price
  • We ship product to our warehouses to prepare and send to platform
  • We ensure all listings have A+ Content and optimized SEO
  • All PPC advertising on each platform is our expense
  • Each month you receive a detailed sales analytics report

Enhanced Logistics

Premium account management with our state-of-the-art warehouse facility. From FBA prep and pick-pack-ship to inventory storage and supply chain coordination.

  • Premium account management
  • FBA prep & pick-pack-ship fulfillment
  • Inventory storage & management
  • Supply chain coordination & optimization
  • You own the inventory, we do the work
New Service

Turn TikTok Shop into
Your Amazon Growth Engine

TikTok Shop is the fastest-growing channel in e-commerce — and the highest-intent traffic driver for Amazon and Walmart.com listings. We run your TikTok Shop as part of a single, integrated marketplace strategy, so every view compounds.

#1
Fastest-Growing Commerce Channel
Amazon
Demand Engine Measured by Forbes
Ranking
Direct Lift on Amazon Search Position
Turn-Key
Managed End-to-End by CITW
Led by Cory Hoffart — beauty & consumer brand specialist
Our Operations

Operations in Salt Lake City,
Charlotte and Toronto

CITW headquarters exterior — Suite 4 entrance
Warehouse shelving with product inventory
Forklift operations in CITW warehouse
Team member at packing station
Product boxes ready for fulfillment
CITW headquarters exterior — Suite 4 entrance
Warehouse shelving with product inventory
Forklift operations in CITW warehouse
Team member at packing station
Product boxes ready for fulfillment
CITW warehouse

“We don't just remove unauthorized sellers. We build the systems that make sure they never come back.”

The CITW Approach
Our People

Leadership That
Protects Your Brand

A leadership team of specialists with deep Amazon, Walmart.com, and TikTok Shop expertise, operational precision, and an unwavering commitment to your brand's success.

Steve Mendieta

Steve Mendieta

President
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President

Steve Mendieta

Steve Mendieta is the President of Caught In The Web, a premier e-commerce management firm renowned for driving growth and operational excellence for top-tier health, beauty, and wellness brands nationwide. With nearly fifteen years at the helm, Mendieta has led Caught In The Web as a strategic partner with industry leaders such as Visalus, It Works!, Avon, Nu Skin, LifeVantage, ASEA, DrySee, Isagenix, and Mannatech, powering their success across Amazon and Walmart.com.

Based in Charlotte, Mendieta leads a specialized team that orchestrates multi-site warehouse operations in Salt Lake City, New Hampshire, and Toronto to consistently deliver seamless distribution throughout the U.S. and Canada. His approach blends deep expertise in catalog architecture, advanced listing optimization, targeted advertising, and dynamic brand positioning—alongside vigilant marketplace compliance and workflow innovation.

Distinguished for his rigorous commitment to brand protection, Steve has engineered robust systems to combat counterfeiting, unauthorized resellers, and intellectual property threats. His visionary leadership and operational expertise have positioned Caught In The Web as the go-to, high-touch ally for brands navigating the intricacies of today's digital marketplace.

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Cassandra Green

Cassandra Green

Head of Operations
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Head of Operations

Cassandra Green

As Head of Operations, Cassandra Green oversees day-to-day execution across all SRM companies, ensuring strategic priorities are translated into clear plans, measurable outcomes, and consistent results. She is responsible for driving operational alignment across teams, maintaining accountability through robust KPI frameworks, and providing leadership with real-time visibility into performance, risks, and opportunities.

Cassandra brings extensive experience in building scalable systems, managing cross-functional teams, and implementing operational processes that support growth. She works closely with business unit leaders to establish goals, monitor progress, and conduct regular performance reviews, while also overseeing vendor relationships, contract negotiations, and partner accountability.

In addition, she builds and enforces the operational systems, SOPs, and performance standards that enable CITW to deliver fast, accurate, and secure logistics and fulfillment services for its clients. By maintaining tight controls over team management, vendor performance, and internal accountability, she ensures client needs are met with precision and consistency — supporting brand protection efforts, minimizing disruption, and delivering a dependable operational experience that allows clients to scale confidently and maintain trust in CITW.

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Abby Puckett

Abby Puckett

Digital Commerce & Compliance
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Digital Commerce & Compliance

Abby Puckett

Abby oversees the day-to-day strategy and execution of the company's digital commerce operations while ensuring the highest standards of marketplace, regulatory, and brand compliance. She leads end-to-end e-commerce performance across multiple platforms, with a focus on inventory integrity, pricing accuracy, advertising standards, and risk management.

Abby brings extensive experience working within complex marketplaces and understands how to scale brands while protecting long-term value. Her background includes implementing compliance frameworks, managing product transparency and intellectual property protections, resolving account health challenges, and building operational controls that support sustainable growth. She is known for creating clear, practical processes that allow teams to move quickly while staying accountable.

In support of the company's mission and its clients, Abby focuses on building systems that promote confident expansion without sacrificing trust. By combining operational excellence with a strong compliance mindset, she helps create stability, protect brand reputation, and drive long-term success for customers, partners, and stakeholders.

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Ashley Shafer

Ashley Shafer

Brand Manager
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Brand Manager

Ashley Shafer

As a Brand Manager at CITW, Ashley partners closely with companies to build, manage, and scale their presence across leading digital marketplaces. She leads strategic initiatives that strengthen brand positioning, drive sustainable sales growth, and support long-term operational excellence. Her work spans inventory planning, supply chain coordination, and close collaboration with warehouse teams, ensuring products are positioned for both efficiency and performance.

Ashley also provides comprehensive account management, including catalog and listing optimization, account health oversight, and the implementation of brand protection programs that preserve integrity and trust. A seasoned eCommerce professional, she brings a thoughtful blend of strategic leadership and results-driven execution to the company and every client partnership. With experience across a wide range of retailers and industries, Ashley helps brands navigate the complexities of global eCommerce while building scalable, resilient, and well-protected businesses designed for long-term success.

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Vanessa Morgan

Vanessa Morgan

Inventory Management Specialist
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Inventory Management Specialist

Vanessa Morgan

As the Inventory Management Specialist, Vanessa plays a vital role in the health of our inventory at CITW. An experienced data analyst and inventory control professional with over 20 years of diverse business experience — including data analysis, inventory management, accounting, human resources, scheduling dispatch, and customer service — she exhibits a strong foundation in data-driven decision-making, process optimization, and operational efficiency. She is known for her ability to analyze complex data sets, improve inventory accuracy, and support organizational goals through strategic insights.

In her supportive role, she brings a well-rounded perspective shaped by extensive accounting, human resources, and customer service experience, enabling effective collaboration and clear communication in compliance with the mission of CITW.

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Danielle Pena

Danielle Pena

Transparency Program Lead
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Transparency Program Lead

Danielle Pena

Danielle oversees the Amazon Transparency program at CITW, serving as the primary owner of the Transparency Portal and leading all product authentication and compliance efforts on Amazon. Drawing on a versatile background in sales, operations, and cross-functional leadership, she brings a structured, results-driven approach to managing complex brand protection initiatives within Amazon's ecosystem.

In her role, she ensures eligible products are accurately enrolled and maintained within the Transparency system to prevent counterfeiting, unauthorized sellers, and listing abuse. She manages the full lifecycle of Transparency execution, including assigning and tracking authentication codes, monitoring compliance, resolving system alerts, and maintaining detailed documentation to support audits and policy updates.

Through this work, she directly supports CITW's mission of protecting brands and enabling secure, compliant marketplace growth by helping clients safeguard product authenticity, maintain control over distribution, and build lasting customer trust within Amazon's ecosystem.

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Danielle Pope

Danielle Pope

Director of Finance
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Director of Finance

Danielle Pope

As Director of Finance for CITW, Danielle oversees the company's internal financial operations and infrastructure supporting its e-commerce services for MLM organizations and consumer brands. She is responsible for building and maintaining the financial systems, controls, and reporting that enable operational scale, visibility, and accountability across the business.

Danielle manages budgeting, forecasting, cash flow oversight, and internal financial reporting, working closely with leadership to support strategic planning and informed decision-making. Her role includes oversight of accounts payable and receivable, coordination with external accounting and tax partners, and ensuring accurate financial data flows across platforms and payment systems.

With a strong focus on process design, financial discipline, and operational efficiency, Danielle helps ensure CITW maintains a solid financial foundation as the company grows. By aligning financial operations with business objectives, she supports sustainable expansion and long-term performance.

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Client Voices

Trusted by Industry-
Leading Brands

Hear from the companies that rely on CITW to protect and grow their Amazon presence.

FAQ

Common Questions
About Our Services

Everything you need to know about working with CITW. Can't find what you're looking for? Reach out directly.

Get In Touch

Ready to Take Control
of Your Brand?

Whether you're battling unauthorized sellers, need logistics support, or want a full marketplace strategy — we're here to help.

Locations
Logan, Utah / Charlotte, NC / Toronto, ON